What can Search Engine Optimisation SEO do for you and your business?

The benefits are astonishing. When we started off doing SEO for our clients here in Melbourne, we noticed the amount of traffic that the site received grew from search engines more than direct hits. Take a look at the pie chart below taken from Google Analytics. It shows the before and after search engine optimisation for a client.

The move from 10.61% search engine traffic to 68.24% is a great success. The referring sites traffic has grown as well which means there are proper inbound links within the internet pointing to your site.

Case Studies

The following are 2 clients whom we've helped with SEO efforts in melbourne. Each client has different needs and though it is difficult to determine whether they are the same as your needs, these case studies will help you get a general understanding on the process.

Case Study : IIT Education - Climbing the search engine ladder

	Client :	IIT Education
	Industry :	Financial education provider for PS146 / RG146 Compliance training and the Diploma of Financial Planning
	Site :	http://www.iit.edu.au

Being new to the industry in early 2008, IIT, headquartered in Melbourne decided to use the internet as their main means of marketing. Binary Elements started to design their web site from scratch to portray the correct information but also to ensure the correct theme and keywords were utilized on each page.

Each page was required to be indexed by the search engines correctly and therefore when the site was created, a great deal of attention to detail and a lot of time was spent ensuring ALT tags and image names were done up correctly for the correct keywords.

Then we started off doing the SEO activities for the keyword 'rg146' and 'ps146' as per what the consumer was looking for. After one month, we noticed some movement on the google ladder. We noticed it on the 5th page of google and the 3rd/4th pages of Yahoo for the keywords. Though the results were not great, it was a good success to see that multiple pages were already indexed in the search engines for a site which had a new domain name and nothing indexed on search engines then.

There was a gradual climb in the second month. We could see it moving but not as fast. Depending on the keywords used, it typically would take a good 2-3 months for the results to show up.

After the 3rd month, the success was clear. IIT was on the first page of google and yahoo for the keywords 'rg146' and 'ps146' and from Google Analytics, we could see that there was a big move from a non-search engine based traffic to a search engine based traffic. (See pie chart above)

Look at the search results live here :

• rg146 in google , rg146 in yahoo
• ps146 in google , ps146 in yahoo

We've embarked in doing other keyword optimisation such as 'diploma of financial planning' as well and have achieved 2nd page ranking. Still some work to do there but it looks like the formula is working.

Case Study : Tsumiki Design - Strategic launching of new products

	Client :	Tsumiki Design
	Industry :	Tsumiki Design provides hair design services to the hair industry. They are a japanese hair salon specializing in japanese hair straightening
	Site :	http://www.tsumikidesign.com.au

Tsumiki Design wanted to utilize the web to market their launching of their hair straightening service. Normal means through the printed magazines yielded little results so far.

The web site was designed to be in English and Japanese to cater to both communities. optimisation was on the keyword 'japanese hair salon melbourne' and 'japanese hair straightening melbourne'. Japanese hair straightening articles were written as well which were optimized to the particular keywords.

The entire process took 2 months of good effort to SEO the pages with the end result, their web site on the first page of the search results for google and ranking no.1 in Yahoo. Though not number 1 in google, they see the value of being on the first page itself. They are currently considering whether to put in the extra effort to get to 1st or 2nd in google results to further their optimisation efforts.

Look at the search results here :

• 'japanese hair straightening melbourne' in google , 'japanese hair straightening melbourne' in yahoo

The Benefits

The benefit is pretty obvious being just on the top page of the google search result for the particular keyword. Not only for the exposure but for the consumer confidence factor. When a user searches for a keyword and sees you there, the user will feel more with you than any other site.

The fake guarantee

Some SEO professionals do promise you that you can reach the top ranking in google. This really depends on the following things as a start :

• How well the page is optimized itself. Bad pages and content do not yield good rankings.
• The keyword you have chosen. If it is a common keyword such as 'windows xp', it will take alot of effort and time to get up the ladder.

With this in mind, there is no way someone can guarantee you a top ranking in google. With Binary Element's SEO efforts, we can tell you within one month whether there is movement or not and whether good results can be achieved or not.

For more information

Please contact us for more information at +61 3 9670 5956 or send an email to packrequest@binaryelements.com.au